Consumers who care about the environment and their appearance can get a double bonus from National Velvet and its revolutionary new process.
National Velvet is offering environmentally friendly dry cleaning services in its stores in Vail, Avon, Riverwalk, Eagle, Frisco and Dillon. National Velvet’s GreenEarth® cleaning system is not only better for the environment, it’s better for clothes—noticeably better.
Unlike traditional dry-cleaning, which uses perchloroethylene or “perc”, a petroleum-based solvent, the GreenEarth process uses no hazardous chemicals. It cleans with pure liquid silicone – in essence, liquefied sand – the same gentle, natural product used in many everyday shampoos, lotions and deodorants. With GreenEarth, there is nothing to dirty the air, contaminate the soil or pollute the water.
One of the most noticeable differences with the GreenEarth® process is the lack of that telltale “dry cleaning” odor. The benefit to clothes is also tangible. With GreenEarth, garments just look and feel better. They are softer, with more body; colors are brighter and whites whiter. GreenEarth’s gentle process means that National Velvet’s customers can now dry clean special garments with absolutely no worry about dye-bleeding or damage to delicate beads and trim.